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Archive for the ‘Action!’ Category

In the early morning of July 1st 1908 in Siberia, there was a great explosion. Eyewitnesses close to the explosion reported the loud thundering sound moving east to north. The sounds were accompanied by a shock-wave that knocked people to the ground and broke windows hundreds of miles away. The explosion knocked over an estimated 80 million trees over 830 square miles. Estimates of the energy of the blast to be about 1000 times as powerful as the bomb dropped on Hiroshima. It is estimated that the earthquake from the blast would have measured 5.0 on the Richter scale, which was not yet developed at the time. Since there was no discernible impact zone, meteor impact was ruled out, theories for the cause range from black holes, anti-matter, to a UFO crash. Today the more popular theory is whether it was a comet or meteor, it exploded 8 or 9 km over the earth’s surface, from immense built up pressure from traveling over 21,000mph into our atmosphere. Later in 1966 Guiness book of world records calculated that if it were to hit earth 4 hours and 47 min later it would have completly destroyed St. Petersburg, Russia! They say the earth gets these mid-sized hits once every 300 years or so. 100 down 200 more to go!

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Another great collaboration. The fantastic and talented Eric Duvauchelle recently posted pics of the Nike Boots Campaign that Nemo’s – also lovely and talented- Environment team designed and Eric and Angelo Colletti art directed. Looks amazing! Way to go guys. 

Pics by BOOGIE (www.artcoup.com)

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leg wound

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In preparation for the Olympics in China, Nike 6.0 hosted the “Lightning Bolts” BMX Exhibition in Beijing. The event brought BMXing’s legends out to play. 6.0 riders put on a live demo and legends customized number plates for the art show. 

Nemo’s very own Mark Lewman, an OG of BMX’s Freestylin Magazine, was one of the brains behind the event. He has been hard at work creating an anniversary edition of Freestylin (that will have a very special limited release) and designing his very own number plate. YEAH Lew!

Read more about the event at hypebeast and 6.0s blog

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I love it when high tech, creative solution to creative are “McGivered” into creation. Italian visual magician, Claudio Sinatti custom built a backpack/corsert/ Matrix inspired rigging and used 48- Samsung S760 point and shoot cameras to illustrate soccer super star Marco Materazzi.

NIKE ART OF FOOTBALL EXHIBITION
April 16th – May 5th 2008

Nike studio
Via Sacchi 7, Milano
Tuesday to Saturday
from 12:00 to 8:00

Marco Materazzi Nike SOLO show.

View the installation: Click hereMarco Materazzi with camera rigging.

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There is a lot that goes into getting ready for a day of filming/shooting snowboarding in the back country. Wake up at dawn, gas/oil up the snowmobile, drive x amount of hours, unload, start up the sled and get up that hill. While it is very convenient rooping around on a sled to get the shot, being out is such beautiful scenery choking on the two stroke engine exhaust can take away from the experience. So what is a snowboard film crew to do? Well if your involved with Leeward Cinema you gather a group of riders, pack your provisions ,strap snowshoes/split-boards on your feet, hike out, and camp out in the snow for a few days documenting all shredding/ shenanigans along the way. No engine exhaust, no gasoline, no digging out a flipped over sled, (shudder) just hiking out, and taking time to really appreciate the whole experience. They have a laundry list of amazing riders to boot. The teaser is rad as well, I think the beetlejuice theme really tops it off. Good show guys/gals,can’t wait to see the final cut!

Click here to watch the teaser (click on “video” on the left hand side of the page)

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